Since last decades, India has witnessed a major breakthrough in e-commerce from online ticket booking to buy daily cups and saucers. The idea of shopping has gone to a very far way from ‘touch and get’ to PickNGet. The growing industry has evolved new facts and figures in sales.
Relying on the facts, the online shopping has deepened its roots in India with $ 1.6 million sales and is expected to be doubled in every year. The main end users of these services are youth. It is quite noticeable that majority of respondents to this survey were below 25 years. Attractive offers, wide range of varieties of brand and products, affordable prices are some of main features that have driven these customers form domestic shops to e-world. Reviews of experts and customers are available at a single instant of picking and getting. Besides this, the main reason behind the success of online shopping is its PICK and GET (PickNGet) accessibility. Now owing any utility is just a click away.
Deriving the quality with name “PickNGet”, an online shopping service provider is growing rapidly in Indian market with best market values. The offers like Yaar-Dosti, Diwali bonanjas and weekend offers have become rapidly popular in youth. Moreover, the emerging market has bonded many customers including house wives, students and corporate groups.
Now through pick n get, the customer has a privilege to get wide varieties of national and international brands with best affordable prices at a single platform. It offers wide range of products in electronics, clothing, shoes, accessories, daily utilities and computer. Products like mobiles, handmade mugs, shoes, branded jeans were quite striking hit on the site. The telephonic services of the site have shortened the distance of customers in remote areas. The online shopping has reduced the need to face any salesman with his pressure sales and fake reviews. People are good enough of being able to compare prices easily and enjoy discounts on their desired search.
In spite of all, online shopping will still take some more years to be the first choice for the customers’ comparative to the domestic markets. As still there is need to bridge the gap of e-knowledge and trust over credit cards and online transactions. Even in case of clothing and accessories, the customers still prefer for touch and buy than e-services. But the new ways of Pick n Get efforts is consistently gaining the belief of the customers in trading as well as delivering the quality product.
According to the survey, the online market will grow to 70 billion INR by 2015 from 20 billion INR. Thus the figures themselves outline that the Indian online market is growing constantly and have great scope in coming years.