Domestic agency franchisees in order to participate on a quarterly basis, most still use the theme based on experience, the original method of single seat of your pants. This not only resulted in similar style clothing market, increased competition, also contributed to the increase in inventory and brand style weakened over time will allow the domestic apparel brands are in the “China brand goods” in the cycle. It is such a market situation, so that more and more companies began to seek a breakthrough. Model order buyers into sight.

Use model order buyers, not only can effectively improve their own clothing brands product development speed and quality, but also allow agents to join their business in good order after Sell .

Focus on product development, is the eternal topic order. The introduction of buyer’s product development model is the most powerful order clothing business rules. Some domestic enterprises have been doing this try to introduce buyers order.

Buyers an enterprise product development model law
Few years ago, apparel order will be held companies, their goal is to release new products, expected orders, sales, investment and so on. Clothing brands now have recognized the above order will absolutely not the focus, absolute priority is to join with the agency carried out a summary of the sale of goods, goods for enterprise development for each problem found on seasonal goods orders whole and the individual structure analysis to identify shortcomings.

A result, many companies have recognized that when the order will be different to make their own goods market acceptance agent franchisees. The existence of structural problems, especially of goods has become a business immediately improve the consensus.

Past, most companies only want to listen to brand agency franchiser said good things, some companies there has even more adverse development goods sales increase in the agency who joined the business. This approach is wrong, any one of the world’s apparel brand, both in product development deficiencies. Now, many apparel companies are clearly the significance of the product ordering. The product has not yet formed, when the next season sales, you will find out the problems of goods, and then be improved. This company has been a greater market returns.

For Clothing Enterprises, the agent can be said franchisees around the market to buy hand. They can clearly recognize an Inventory problems. Therefore, many enterprises in the development of goods before, will hold the “next quarter, product development, information collection and Agent business seminar,” that is ordering. Many businesses do not have professional buyers, but they ask the sales department and product development key personnel to the scene designer, to participate in business with the agency to discuss joining, a clear product development out of the draft. So, agents franchisees how to understand buyer-type ordering model?

By store business model of various order
Chinese clothing market, the times of individual consumption has not come? When the GAP brand buyers student asked me a question this time. I said has come! Our franchisees are agents during a single style but still a large number of orders, neglect display a whole variety of small amount of order and practice. This clothing brands to the product development has also brought about negative effects. Eventually focusing only on large corporate orders for goods supply, and no intention to develop some other styles.

If the agent uses a single-brand store business model, should take less bulk order method of multiple styles.

HC Apparel Network With the domestic and foreign brands Clothing Diversified development, shopping malls in Sell Increasingly competitive, as Proxy Clothing brand, enjoyed a sales terminal, but as a visual Marketing The store display will affect the overall brand of operating results.

Display the brand’s new season is usually based on product style, color, fabric, quantity, style, combing elements of adjustment, after forming the company’s main criteria as the agent sent to the hands, and called the display of samples according to the company book and With Manuals and other basic framework to do it.

Before the store opened, the general responsible for the company’s display division, the agency brand shopping site for brand display of resident training or agency (business) on display for people to brand the company’s prototype store training, the brand’s fashion display concept, store display techniques such as on-site display guidance, operations are usually on display image instead of displaying a model of on-site guidance.

Clothing market in recent years, competition tends to brand strength of competition, the brand company grow its own power, growing agency, expanding its size, there are many clothing brands to accelerate the repayment of financial integration, expansion of other non-apparel industries, such as the development of real estate, catering, take extensive Join way.

In this case, the mall brand stores all over the display of control, supervision is often beyond the reach or the time to pay attention.

For the agency, they are in brand clothing store sales terminals, need to brand the company’s basic framework of the implementation of the store display design, it is necessary to display style clothing brand loyal, display standards, but also in itself and in combination Market conditions in the store to play some of the design. The face of complex and volatile sales environment, agents have to constantly adjust to meet the marketing needs to improve, usually listed under the new time, promotional activities, climate change and other factors, make the appropriate adjustments to display. Therefore, the display is not only limited to the implementation of conditions, but also flexible.

Face selling all kinds of pressure to adjust the display manager Shopping guide, promotional effort, the outcome was not satisfactory. Analysis of the reasons: First, inadequate training for staff on display, pre-job training and regular exchange of display is not enough. Second, Shopping guide educational level in general, there is no formal training in the display design, lack of practical experience. Third, agents unscientific display Management Methods, not to display work. Therefore, as agent company, it going on display for sale.

Raise the level on display as an important way to enhance the sales of shopping centers, agents from the reality, combined with local characteristics, to solve the design displayed in clothing store in the final to boost sales, spread the brand culture and achieve maximum business profits.

First, to strengthen the training of display. Commercial market is constantly changing, only the additional time to learn, to adapt to the rhythm of the pace of business. For example, sending employees to receive training directly to the brand, or ask the company brand displayed on display Teachers teach the knowledge, or other flexible approach to training. Employees in commercial stores in the highly mobile in order to maintain the stability of operations within the company should establish a flexible mechanism for training.

Second, to expand Cooperation And employment. Poor brand agency operations, it is difficult for both pulse of several brands, once operational is not good, not only damaged their own profit, but also suffered Withdraw crisis, so, with related consulting (training) management of the company’s cooperation is a common crossing had difficulties, the common benefit of an effective way. For example, the display of a season management plan commissioned by a company or a studio to do, or direct hire experienced teachers the freedom to display and take the work breakdown of the works on display.

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